Shaqir Hussyin is one of the most well-known online business coach and one of the top MOBE star in the world.
The campaign targets many different countries where Shaqir will conduct seminars.
The primary way to drive the seminar signups is by FB ads.
Some of the countries we targeted were Hong Kong, Singapore, Canada.
We attended one of the seminars in Singapore, and managed to see the seminar registrants directly from our FB ads campaign. The event generated at least USD 500,000 of revenue to Shaqir and team.
This seminar is held in HK. It was the first time they are having an event there. We got almost 1000 sign-ups to an offline seminar. The CPA is below 18 pounds per lead. Approximately 40% attendees attended the seminar. There was multiple upsells in the paid seminar and the profits were approximately USD500,000 according the client.
HONG KONG CAMPAIGN
Within the first week, we acquired over 500 seminar registrants.
This seminar is held in Toronto. We got 720 sign-ups to an offline seminar. The CPA is below 18 pounds per lead. Subsequently we ran 2 more similar events in Toronto with similar results each time.
OVERALL CPA £17.92
Ran for just over a week, and managed to get 727 registrants at under 18 pounds CPA.
We recorded about 900 registrants for Singapore at CPA 25 pounds. Client got a big ROI here as the Singapore market was receptive to the upsells during the seminar.
The London campaign brought in over 400 registrants, CPA slightly above 20 pounds.
AD Copies used
We’ve used dozens of different ad copies and images for the campaigns. Here are some of the better performing ones.
We also used video ads, carousel ads, and all sorts of ad experimentations to see which one works best for each region.
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