Welcome to dojolab

The #1 Facebook Ads Agency for scaling eCommerce


The Truth About Scaling Facebook Ads for eCommerce


How typically eCommerce succeeds using FB Ads

Have you ever wondered why some eCommerce are managing to scale using Facebook Ads, yet others seem to struggle? The answer lies within “balanced” traffic. Most eCommerce brands that do well with Facebook Ads and scaled really well, don’t just rely on Facebook Ads to get traffic to their store. They use multiple channels such as SEO, content marketing, influencer marketing, and other paid channel such as Google Shopping campaigns to reach their target audience Facebook Ads work best when there is a “balance” of traffic that comes through diverse marketing channels.

Facebook Ads can be exceptionally powerful by leveraging the “custom audience” strategy ensuring your website could direct all traffic towards a powerful “Ads journey” that is designed to convert the prospect via Facebook Ads


Facebook Cold Audience sucks

In terms of average cost per acquisition (CPA), Facebook CPC now is one of the most expensive media buying platform. Gone are the days where you can get cheap traffic at 20 cents per click Furthermore, Facebook’s cold audience strategy are becoming more complicated. While we are able to laser target specific audience in Facebook, most people browse Facebook with really less buying intent – this makes conversions driven campaign extremely difficult. If you are planning to sell directly to cold audiences, FB ads may prove to be very expensive and could easily will get you negative “Return on Ad Spend” (ROAS) However, cold audience could work well for you if you create a proper ads funnel. The specifics of which are detailed below

The Cold > Warm > Hot scaling strategy

To master the game of Facebook Ads, you need to create and understand the customer journey in various Facebook Ads funnels. This is particularly for eCommerce products within your industry. The trick to winning over cold audiences is to raising product and service awareness while continuous coaxing them down your end funnel towards a conversion. As audience move from being cold towards becoming warm, it becomes incrementally easier to sell them the product or service. This is what is termed as the “Facebook Pixel Training”, which consists of training your Facebook pixel in relation to your audience towards the end of creating an awesome “Ads journey” using multiple ads. By retargeting the same viewers with certain product based on different level of engagement we can more than double our conversion rate

Why every eCommerce owner should know about customer journey in Facebook Ads.

To create a good customer journey within Facebook Ads, you need to understand your ideal customer profile, and the path they took until right before making the call to purchase your product
This is the typical customer journey for most eCommerce within their Facebook Ads

People don’t buy at awareness level, it’s our job to spark curiosity by letting them know about an existing solution to a problem them may be facing. This is why “Ezra Firestone” methodology, which focused on video ads for cold audience in Facebook, works wonders at this step

When the viewer is learning about the product or services, they are not just learning about the functionality or features your product or services may have. They are also learning what others users have to say about your brand; the good and the bad. This is what they call it social influence – every brand needs to create an appropriate strategy around Facebook Ads in order to cultivate the right social influence

Before your prospect makes the call to purchase your product or services, they will compare your goods with other providers in the areas of functionality, pricing, and customer support. You can make their life much easier by compiling an in-depth comparison and providing it as part of your “Facebook Ads journey”

Once they have gone through the journey above, the time is ripe to push them towards a conversion-based campaign. With Facebook Pixel capturing all the engagements and turning them into custom audience, this approach will yield the best cost per acquisition and gain the best Return on Ad Spend (ROAS)

Growth is extremely important for every business. For eCommerce, growth is all about optimizing for Life-Time-Value (LTV). For most of our eCommerce client, we resort to buying behavior and data detailing each of our different profile to run a Facebook Ads tailored to our target audiences

What we offered.

eCommerce Facebook
ads scaling

We specialized in eCommerce scaling. Our main focus is in fashion and lifestyle products.

High end tickets campaign

We have worked with the top MOBE affiliate Shaqir Hussyin and scaled their campaign in Singapore, Hong Kong, and Canada.

Facebook ads for
Kickstarter products

We have scaled several brands in Kickstarter such as Trono.com or SkullShaver.com. We grew their market presence in more than 15 countries worldwide.


Discover how we grew Denimio SEO traffic to 5K per month and reduced Facebook CPA to $5!


Discover how we growth-hacked Peloha Essentials e-commerce in Facebook with tripwires and reduced CPA to $5


Discover how we optimised and scaled the e-commerce sales via FB and reduced CPA from $40 to $15 with 200+ orders daily world wide

Facebook Ads

We build Facebook Ads campaign that will get your great ROI. As a Facebook ads agency focused on e-commerce, we have delivered more than 80 successful e-commerce campaigns worldwide


Having experienced running Adwords campaign for major brands such as Olympus, LensCulture, Honda Malaysia and many more, we have delivered more than $10M in total ad spend and significant amount of leads acquired throughout the recent years.



At Dojolabs, our Search Engine Optimisation (SEO) approach has always been focusing on growth hacking web traffic. In short, we don’t deliver keywords rankings because they are vague and do not translate to traffic growth. Read more on our approach here

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From the blog



When our clients hire us, they never expect us to do a run-of-the-mill job. We are honest and sometimes brutally so in our specialization. Due to our nature, we are able to create practical, savvy designs and execute adaptive digital marketing strategies; and in return, we build lasting relationships with our clients.
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