Funnel Case Studies

Case Study
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Peloha Essentials

Case Study

 
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CAMPAIGN BACKGROUND

sells essentials oils and related products online across the world.

OBJECTIVE

Expand and optimize current audiences/spending.

CHALLENGES

We did careful analysis with their on-going campaigns and come out with better identifications. With Peloha customer database and traffic, we created a very lean campaign structure and made use of a free Necklace Diffuser and turn it into a funnel that generated Low CPA leads of people who redeemed the necklace for free (but paid for shipping.) Through this necklace giveway, Peloha managed to get name, email, house address, and phone number of the customer that is used for their Email and Direct Mail marketing funnel.

OUR SOLUTION

While the site is good, it is not great in reaching out to new audiences and to get them to buy their products.

RESULT

Achieved over 500 conversions/purchases each week.
 
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  • Their website looks great (pelohaessential.com) but it was not ideal to generate leads to a new audience.
  • It is not a great landing page to send ad traffic to.
  • Organic search traffic was also limited as the brand was relatively new in the market.
 
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  • A funnel revolving around a FREE essential oil diffuser necklace was created.
  • Although it was indeed free, the customer just have to pay for shipping and handling.
  • A lean Facebook ad campaign was created to send targeted traffic to this page.
  • The FB ad was either a video showing how the necklace was used or a static visual of the necklace. After clicking the ad they were led to this landing page.
  • User pays for shipping and the user’s details is now put into an email marketing funnel campaign as well as Facebook retargeting audience for future ad campaigns.
  • The results is a positive ROI and a lead engine for acquiring new leads that is proven to be willing to pay (for shipping at the very least aka Tripwire).
 
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OUR SOLUTION

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VICKI IRVIN

Case Study
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CAMPAIGN BACKGROUND

Vicki is an entrepreneur focusing on empowering women to achieve heights in their life and business.

OBJECTIVE

Get new audiences.

CHALLENGES

Vicki wants to reach out to mainly African American women and get more leads to put into her email and retargeting funnel.

OUR SOLUTION

This demographic is typically different according to our research, so we need to dig deep into all the possibilities. We thought to test a non-direct funnel approach. Vicki had another great company selling cosmetics for African American women. She decided to giveaway FREE lipstick for women. They just have to pay for shipping. We use this page and created a compelling ad campaign to capture the leads of people who signed up for FREE lipstick and we were able to retarget these people who other products.

RESULT

Achieved over 1000 opt-ins for the free lipstick and almost 300 purchase of an upsell product.
 
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The people who opt into the Free lipstick product will be put into a funnel to promote and upsell empowerment & business courses and events by Vicki.
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FACEBOOK ADS OVERALL
PERFOMARNCE (DAILY VIEW)

Total Clicks: 7,085
Total Link Clicks: 2,209
Average Click-Through-Rate (All): 7.83%
Average Click-Through-Rate (Link): 2.44%
Average Cost-Per-Click: $0.15
Total Impressions: 90,537
Total Costs: $330.40
Opt In*: 1,064

Cost per Opt In: $0.31
Opt In Rate: 48.17%
Upsell Purchase**: 289
Cost per Purchase: $1.14
Purchase Rate: 27.16%
*Opt Ins based on when the ‘Lead’ event is triggered by the Facebook Pixel
**Purchases based on when the ‘Purchase’ event is triggered by the Facebook Pixel
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LLOYD's MMA SCHOOL

Case Study
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CAMPAIGN BACKGROUND

Lloyd Irvin is an entrepreneur and a martial arts trainer with a MMA academy in Maryland.

OBJECTIVE

Get new sign-ups for his MMA trial classes for school children.

CHALLENGES

To reach out to kids in Maryland, and their current website is not optimized for easy navigation and can be confusing for first time visitors. Lloyd’s target audience preference is also African African school children, as he helps them get off the street and get them to be involved in a healthy sport.

OUR SOLUTION

The FREE Trial campaign will have new landing pages. A few variations of the landing page and ad will be tested. A video version and static visual version will be tested. Targeting will be towards parents with kids in Maryland.

RESULT

On average , we got over a hundred sign-up for his classes every week in Maryland alone. This campaign kept running for months and it continued to work well.
 
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FACEBOOK OVERALL PERFORMANCE

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FACEBOOK OVERALL PERFORMANCE

*Opt Ins based on when the ‘Lead’ event is triggered by the Facebook Pixel
**Purchases based on when the ‘Purchase’ event is triggered by the Facebook Pixel
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FIA

Case Study
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FIA IC Funnel
Step 1: Lead Magnet

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FIA is an online real estate courses offered to Real Estate Investors to provide them the tips on growing their real esate business and create cashflow from it.

STEP 1 OBJECTIVE:

Capture Email Leads by offering free gift on e-books on how to start growing business.

Once the emails are captured, they are then further used for remarketing purposes on Facebook & email blasting to introduce different products & courses.
 
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FIA IC Funnel
Step 2: Product Intro Video

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STEP 2 OBJECTIVE:

Capture the audience attention & time to introduce the main product.

The audience will have to finish the video in order to get their free e-book. This post the challenge to the audience to finish the video which also gives the opportunity to introduce the audience with a similar product/courses.

Compared to the funnel B that allowed the audience to skip the video and straight to get their free e-book. Funnel A have a higher conversion rate by 40% compared to Funnel B
 
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FIA IC Funnel
Step 3: Upsell

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STEP 3 OBJECTIVE:

Upsell/Downsell

Based on the decision of the audience, step 3 works as to serve the opportunity to upsell or downsell the audience with a different product.

In this case, when the audience decided to complete the purchase for the main product, the funnel then leads them to the step 3 to upsell the product with video content such as testimonials to persuade the audience.
 
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FIA IC Funnel
Remarketing Page

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REMARKETING OBJECTIVE:

Retarget the warm audience to complete the purchase with more social proof and content to persuade.

Social proofs on the funnel helps to improve the audience confidence towards the product which can improve the conversion rate to be better and higher.
 
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Aviva Standoff Design

Case Study
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Aviva Standoff Design
Step 1: Lead Magnet

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Aviva Standoff Design is a e-commerce shop that specialized on selling designer mermaid pillows.

STEP 1 OBJECTIVE:

Capture Email Leads by offering free gift on Lavender Sachets and only require the person pay for shipping fees for the product at cost of $5.

Once the emails are captured, they are then further used for remarketing purposes on Facebook & email blasting to introduce different product as well as informing about sales promotions.
 
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Aviva Standoff Design
Step 2: Upsell

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STEP 2 OBJECTIVE:

Once the audience had completed the payment for shipping fees for the lavender sachets, they are then lead to the upsell page to offer another similar products.
 
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Aviva Standoff Design
Step 3: Upsell/Downsell

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STEP 3 OBJECTIVE:

Subsequently, there are different page based on the funnel completion rate to upsell or downsell different products based on the audience decision.

Gains exposure to the other products as well.
 
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Funnel Strategies & Objectives

 
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Capabilities

When our clients hire us, they never expect us to do a run-of-the-mill job. We are honest and sometimes brutally so in our specialization. Due to our nature, we are able to create practical, savvy designs and execute adaptive digital marketing strategies; and in return, we build lasting relationships with our clients.
 
 
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