We founded this CRO program after successfully scaled clients business with innovative technologies that helped to redesigned customer journey, buying behavior, sales psychology and world class web restructuring using latest Facebook and Google project.
How we approach eCommerce conversion rate optimization?
What we deliver:
Scalable eCommerce sales
Recover lost sales (abandoned cart)
Finding the truth for funnels drop off
Most eCommerce unable to scale due to rising cost of ads platform like Facebook ads and Google Adwords.
Data driven optimisation is required in order to be precise with performance results and scalable techniques.
Most growth hack agency lacking off the true element in marketing, which is combination of psychology and technology.
What we deliver:
Scalable ads strategy using cold to warm and hot strategy
with UGC technology
Chat bot cart abandon, SPIN and BANT framework
to uncovering the truth for rejection
The conventional way of user activation especially for eCommerce are door poorly, rely just solely on email marketing where the average of email open rate has dropped below 22% and declining further in years to come.
The Gen Y and millenials for most developing countries like China and Asia, are no longer an active email user.
This is the reason we created this Scale X program, ultimate Growth Hacking tool to reach out to bigger audience with technology like chat bot to reach to people who are not being able to reach with conventional marketing.
What we deliver:
Improve life time value of eCommerce customer
AOV - average order value optimisation
Funnel upsells, downsells and cross sell strategy
using data and historical buyer metrics
The average eCommerce Life Time Value (LTV) is some metrics that rarely being optimised by most eCommerce owners.
With proper tracking of LTV and by just growth hacking 5% of retention, you get instant boost in sales without any paid marketing at all.
However, retention strategy requires a lot more effort than just improving nurturing or email news letter. Good retention strategy is looking at each customer profile, purchase behavior and browsing patterns to create a powerful strategy to activate them back to the buying funnels.
Knowing them well allows you to create a tailored strategy for each of different profile and scalable effort to increase retention.
What we deliver:
Greater life time value
LTV metrics within 3 months
Sales funnel for eCommerce and optimisation
But in actual truth, to increase revenue and scalable way of doing that is through understanding the data from acquisition, activation, and retention.
From looking at this bigger picture, some tweaks at any phase would allow you to growth hack your revenue by 5-10% without seriously putting more ads spend.
Most of our client implemented product upsells, downsells and cross sells to optimise their AOV ( Average order value) by 5-20% without spending any money at all.
If tweak is done through retention, that is another 5-20% and being amplify even more and best of all, without spending any money.
How ScaleX works?
Growth Hacking Marketing Services To These Clients
Case Study How Skullshaver recovered more than $15k of lost sales in 14 days with te shopify chatbot
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The rising cost of acquiring customers through Facebook Ads
Peter Gold, Skullshaver
Gerald went on to discuss how shopisty could improve conversion by sending sales reminders. Through research into Skullshaver’s ideal customers, the Shopisty team created a conversation script that speaks the language of their ideal customers. In December 2017, they deployed the first chatbot to test on small scale audience for a simple sales reminder. After the successful trail, they deployed a complete chatbot run 20 for days.
Within 20 days of running chatbot reminder, Shopisty became avital part of Skullshaver’s sales funnel,ranking
as the 4th best performing in sales. Since the chatbot was created to recover abandoned sales, it didn’t
generate fraffic but influneced buying behavour drastically.
From the Shopisty chatbot reminder eperiment within 20+ days, Skullsahver generaned more than $15,948 in sales through the chatbot assistant, had lowest bounce rate and more pages per sessions. Conversion rate from chatbot subscriber to sales waas crazily high, 9.37%
Chat bot funnel to optimise user journey
Allowing reviews collection on automation and turn it into retargeting ads to drastically reduce CPA
Preview Gamification Strategy
27 March - 2nd April: Since launching review ads, the direct comparison NEW ads has 70% more purchases than the OLD ads competing with it.
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