8 companies with inspiring digital marketing campaigns
Introduction
You might be thinking of how you can launch effective digital marketing campaigns to attract more customers into your business. If that thought comes to your mind, then you come to the right place. In this article, we will share with you the companies that have done a good job in their digital marketing campaigns in their respective industry.
In fact, you can even swipe their digital marketing campaigns into your own as well. Just make sure to put in some of your own creativity. Without further ado, let’s talk about the companies with inspiring digital marketing campaigns.
10 companies with inspiring digital marketing campaigns
A) Mobile Monkey
This company offers SAAS(Software as a service) which is a chatbot messenger for Facebook. Acquisition cost is getting more expensive by the day. This is why Mobile Monkey used their own chatbot to increase their reach in order to decrease their acquisition cost of getting customers.
Mobile Monkey did pay for getting leads in the past. However, there’s a problem with that. There’s no point if someone clicks into the ads if it doesn't convert the visitors. When that happens, most of them will never come back to your businesses anymore which results in losing more customers.
It is very crucial to do remarketing in order to generate sales for your businesses. The best thing is when you optimize your ads for messages, you can get their information in order to retarget them and Mobile Monkey did just that. Below is an example of the messenger ads by Mobile Monkey:
(Image credit: Mobile Monkey)
Not only it allows them to reach wide audiences, but it also decreases their acquisition costs significantly. The overall lesson in this situation is that you can use untapped platforms like Facebook Messenger to decrease your acquisition costs. While getting more customers through advertising is good, it’s also equally important to qualify your contact leads as well.
B) Heineken
Heineken uses emotional storytelling to relate to the potential customers. Usually, companies that want to implement storytelling will focus specifically on one person but Heineken did a different thing. They choose to bring people with different backgrounds and lives together with political conflicts that happen on the news instead.
Heineken implements this storytelling through video marketing. The story starts with few individuals discussing social issues such as transgenderism, feminism and global warming. Individuals with opposite views are paired together to complete a certain amount of tasks. After that, they will be shown the interview by the other opposites.
After watching the interview, they’ve two choices. Stay and discuss their difference in views over a beer or they can just leave. This video results in millions of views and has a significant increase of shares and engagements from the viewers. This helps in boosting brand awareness among the viewers as well.
The lesson that you can learn from here is that storytelling is a very unique strategy that you can use because it keeps the audience feeling engaged and can trigger an emotional response in them as well. Instead of focusing on your brand to get attention, you can do roundabout ways to tell a story in order to pass the message in the end.
C) Zappos
Zappos is a company that specializes in selling shoes in the e-commerce space. They are the ones that set a high standard for customer service. Thanks to this, they have a magnificent digital strategy that many companies can learn from.
Other than offering 365 days money back guarantee, They also offer free shipping as well when the customers decide to return damaged or even exchange products that are purchased from the website. With these attractive policies, Zappos doesn't have to work extra hard to retain its customers as well as boosting their brand awareness.
However, Zappos still invests in digital advertising in social media. Instead of focusing on what they want the customers wants, they focus on what the customers truly wanted. The very important part in any digital marketing strategy is listening to your audience’s feedback to improve the offering of your products and services.
(Image credit: Convince and convert)
Regarding this situation, content marketing is a great way to nurture your audiences but it needs to be relatable for the audiences in order to be effective. Digital marketing strategies that can produce results can bring better ROI(return on investment) based on the resources that are available to a company.
D) Single Grain
It is not enough to share your content on one social platform. This is because every user has their own preferred social platform to hang out. To really boost your brand awareness, it’s crucial to share your content on multiple channels. Eric Siu, The founder of Single Grain, generates content that works on multiple platforms because he believes in omnipresence.
He even co-host a marketing podcast called “Growth Everywhere” together with fellow digital marketing expert, Neil Patel. Single Grain has also done well in their Youtube channel by introducing their video podcasts series called “Leveling Up”. This video podcasts series shares relevant tactics and ideas for marketers, entrepreneurs and business owners.
(Image credit: Single Grain)
They even repurposed their video content into audio format to fit audiences with different preferences. Below is the example of Single Grain”s repurposed content:
(Image credit: Single Grain)
Furthermore, they even repurposed some of their content to be in a blog format. Each of the blogs are usually 2000 words long and include information that is not only relevant but also actionable to their audiences that want to implement marketing strategies on their own.
The lesson that you can learn from this company is that every internet user has their own preferred social media so it’s important for you to go omnipresence to have a wider reach to cater to your target audiences. It also saves time if you repurpose your content to provide more value for audiences across multiple social channels.
E) Amex
Many companies says about creating an online community that gives tremendous value to their long time customers. However, only a few companies can achieve that kind of feat. Amex is one of those companies. Amex creates a community that gives tremendous value to its long-time customers by leveraging the industry experts into its own community known as “Open Forum”.
(Image credit: Convince and Convert)
Open Forum is a website that collaborates with invited guests that are experts in their own field and industry to share their business knowledge, wisdom together with their years of experience. This results in making the website rich in content which can easily boost their website ranking.
The lesson that we can learn from here is that you don’t have to always create content on your own in your own website or social media channels. What you can do is to find the experts in their respective industries to help you in content creation.
This allows you to create content that can give tremendous value for your company’s followers. Always remember that user-generated content is a great way of doing content marketing for your company.
F) Wholesome Culture
(Image credit: Digital Marketing Institute)
Wholesome Culture is a fashion brand company that uses environmental-friendly materials for their product. This company leverages their customer’s interest to create content for their business. This allows them to stand out among their competitors from the same industries due to their uniqueness.
Thanks to their environmentally-friendly materials that they use for their products, they incorporate this message into their content and share it to their brand followers. This strategy can portray their brand’s personality and emotion to their brand followers so it doesn't look emotionless.
Other than that, This company uses few strategies that work well with their content such as using viral memes and referencing pop culture. This not only can nurture their brand followers but also create content that focuses more on their products. Their content usually includes messages that’s related to animal-friendly topics to address their customer's concern and interests.
Also, one of their customer’s interests is also about vegan diets. Wholesome Culture fulfilled this interest by using Instagram to post contents such as recipes and video tutorials regarding vegan diets. This content is very helpful and gives a lot of value to its brand followers which can further boost engagement for their brand.
The lesson based on this is that leveraging your customers' interest and concern in your digital marketing campaigns has the potential to build huge followings. Furthermore, creating your content based on your company’s philosophy can also help your customers to relate to your company which results in gaining more followers.
G) State Farm
(Image credit: State Farm)
Some of the best digital marketing campaign examples are made by this company, State Farm. This is because they are experts in infusing humor into their marketing messages. One of these examples is their marketing video called Here to Help Life Go Right.
State Farm has even recently launched their latest video marketing campaign “Not The One”. The video depicts a man whose successful girlfriend decided to leave him. After that, he’s greeted by Jake from State Farm. This video marketing campaign really fits their messaging of their brand which is “Here to Help Life Go Right”. This video even released with perfect timing on a celebration day which is Valentine’s Day.
Toastmasters, an organization that specializes in public speaking, even recommends infusing humor into your speech to better relate to your audiences. Humor can also make your audience’s day much better which helps in boosting a better relationship with your audiences. Always remember that laughter makes a day more fun.
The lesson that you can learn from this company is that humor allows one to better recall certain messages. Here’s an example, which of the things that you remember the most? Your history books or your favourite Netflix movies? This is why other than making your marketing messages easy to understand, be sure to add a sense of humor into it if possible.
H) Consulting.com
This company is a coaching business that helps people in launching their consulting career.
(Image credit: Single Grain)
This company is not just a lifestyle business of its founder, Sam Ovens but it is also a business that is worth $30+ million dollars. This company uses Facebook ads to grow its business.
Their Facebook ads are hugely successful even to this day. The reason is because their ads often have a tremendous amount of engagement and even their number of conversions skyrocketed as well. You can take a look at their recent ads that generated almost 800 comments and over 300 shares:
(Image credit: Single Grain)
So you might be thinking about how their ads became very successful?
First of all, The founder appeals to his audiences emotionally and logically when running different versions of his Facebook ads. You can take a look at the example of the ad that is emotionally appealing to his audiences by showing the picture of himself and his wife to show the life of freedom that his courses can bring:
(Image credit: Single Grain)
Moreover, he even appeals to his audience logically by showing the testimony of one of his students as a social proof:
(Image credit: Single Grain)
The greatest thing about his ads are usually the copy itself. The founder is a great storyteller that understands the pain points of his audiences that want to achieve their dreams, surpassing their fear and getting what they desire. This allows him to have honest and open communication to his audiences to be more approachable to them.
The lesson that you can learn from this company is that you can use a great copywriting technique which is storytelling to better relate to your audiences. Also, remember to balance between emotional and logical tone to cater to different types of audiences.
Conclusion
The companies that are mentioned just now are companies that raise the bar for digital marketing campaigns. Their effective digital marketing campaigns also help them to become an established company. You can take the lessons that are contained in this article to help you launch the next successful digital marketing campaigns.
If you’ve run digital marketing campaigns that are unsuccessful in the past, don’t be discouraged but instead use it as a lesson to improve your digital marketing campaigns. You can start by understanding your customer’s needs and wants first. This allows you to create relatable digital marketing campaigns that stand out among your competitors.
Also, do remember to do A/B tests for different versions of your ads to see which ads perform the best so that you can avoid running an ad that does not perform well. This in turn can increase your ads conversion as well.
Sources:
https://www.convinceandconvert.com/digital-marketing/killing-it-with-digital-marketing-campaigns/
https://www.singlegrain.com/digital-marketing/best-online-marketing-companies/