Peloha Essentials

Case Study

 
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Campaign Background

Peloha sells essentials oils and related products online across the world.
 
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CHALLENGES

Brand awareness, preference & loyalty - a number of existing mlm companies(competitors) that offer similar product. Peloha is considered "new brand" in the market.

OUR SOLUTION

We did careful analysis with their on-going campaigns and come out with better identifications. With Peloha customer database and traffic, we created a very lean campaign structure (using different approaches from their on-going campaigns) to reach out for the audiences.
 
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Results

Created our own Facebook Ad Structure that helps keep CPA low and ROI always in the picture. Achieved over 500 conversions/purchases each week.
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IMPROVED FB ADS TRACKING IN G.A

 
 

OPTIMIZATION AND VIEWING PERFORMANCE

Split ad placements into Desktop, Mobile and Right Hand Side Newsfeed Three campaigns based on the ad placements.

By doing this, we are to able test run, optimize and make wiser decisions i.e. which campaign/ad placement works better/the best. Different ad set/targeting may vary from each other in term of performance.

 
 

AUDIENCES

Build custom audiences from the perople that visit Peloha website.

Create lists of Visitors of Website, Buyers, Non-buyers

Layered/segment it with some interests targeting (non-buyers custom audiences)

Narrow ad sets/targetings by layering/segment i.e. add interests that are relatable to the nature of your business (product/service) l.e. for Peloha (beauty and health related products), we created a list of interests such as Therapeutic, Natural Beauty, Meditation, Yoga, Chakra Healings etc.

 
 

DARK POST

 
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From the blog

 
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Capabilities

When our clients hire us, they never expect us to do a run-of-the-mill job. We are honest and sometimes brutally so in our specialization. Due to our nature, we are able to create practical, savvy designs and execute adaptive digital marketing strategies; and in return, we build lasting relationships with our clients.
 
 
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