Split ad placements into Desktop, Mobile and Right Hand Side Newsfeed
Three campaigns based on the ad placements.
By doing this, we are to able test run, optimize and make wiser decisions i.e. which campaign/ad placement works better/the best. Different ad set/targeting may vary from each other in term of performance.
Build custom audiences from the perople that visit Peloha website.
Create lists of Visitors of Website, Buyers, Non-buyers
Layered/segment it with some interests targeting (non-buyers custom audiences)
Narrow ad sets/targetings by layering/segment i.e. add interests that are relatable to the nature of your business (product/service) l.e. for Peloha (beauty and health related products), we created a list of interests such as Therapeutic, Natural Beauty, Meditation, Yoga, Chakra Healings etc.