Denimio

Case Study
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ORGANIC GROWTH (SEO)

 

Organic growth is a term that we came up with based on the current needs of companies that need SEO.

In today's fast changing digital landscape, a great content marketing strategy is needed to obtain and maintain rankings.

Our organic growth service focuses on completely white hat SEO strategies that focus on on-page optimization, and content.

We will illustrate how we can help guide you through the entire process using one of our clients, Denimio, a top Japanese denim retailer.

With over hundreds of products sold, how do we know which keywords to help Denimio rank for?

 
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The next step is to go into specific web pages and to check how each page ranks in SERP.

As you can see, on the left hand side, there is a grade accessed on each page for SEO, and each individual keyword is listed.

This step allows us to zoom into the pages and identify that ones that we need to target most.

We then build a list of keywords that we will specifically target.

We approach the effort in phases, and focus on optimizing the most important keywords first. The list of keywords is shown to each client for approval.
 
 

ON-PAGE RECOMMENDATIONS AND MORE

We will then provide SEO On-Page recommendations for each and every page. All these recommendations will be listed on a spreadsheet that we keep updating on a monthly basis.

NOTE: In this particular case, we ahve worked very closely with the Denimio dev team to ensure that all of the on-page and website structural issues, such as page load speed, were addressed.

We meticulously go through each page and provide recommendations for each Meta, Title, Description, Alt Image, H1 header etc.

We will provide recommendations on URL structure as well. A better URL structure can greatly impact search engine rankings.

Besides semantic HTML elements, we also recommend improving navigation structure and flow of the site.

We also recommend the implementation of a blog, which has allowed us to implement a solid ongoing content strategy.

 
 

CONTENT CREATION

Content is a key component of our strategy. We have collaborated with the internal team to produce very engaging, and SEO specific blog posts and articles.

The content has been consistently shared on their Facebook page. We measured the engagement we received, and also boosted each article on Facebook to increase visibility

 
 

REPORTING AND TRACKING

Utilizing Moz tool and Google Analytics, we provide weekly reporting to the client.

The chart on the left shows the improvement in organic traffic after On-Page SEO implementation.

The chart on the right shows the improvement of the keywords we are tracking. This report is submitted weekly.

 
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Facebook Ads

Reducing Denimio's Cost Per Acquisition
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UNDERSTANDING THE TARGET AUDIENCE

For conversion based ad campaigns, whether by Facebook or Adwords, it is crucial to understand each client's unique challenges, needs, and the understand the client's target audience.

In terms of Denimio's needs, they wanted to run a contest to generate more interest to their brand, and also to reduce the overall Cost-Per-Acquisition.

On average, Denimio's jeans cost over $200. The previous Cost Per Acquisition was high, and they were looking to lower their CPA thus allowing them to acquire more clients for less.

 
 

AD CAMPAIGN METHODOLOGY



These are our key steps when running an ad campaign:

1. Discovery process to understand the client's needs, problems and goals.

2. We identify the target audience with a market persona analysis. This is sent to client for review.

3. We create a campaign structure sheet with ad targeting, ad copies and ad images for client's review.

4. Landing page recommendations and creation (optional).

5. Once the campaign structure is approved, our team will set up the campaign.

6. We constantly optimize each ad campaign, and A/B split test new ads for both desktop and mobile.

7. We provide weekly report

 
 

MARKET PERSONA ANALYSIS

This is a sample of a market personal analysis to determine which target audience and how we should target the. This will discussed with the client to make sure this is in line with the actual target audience.

 
 

AD COPY

We restructured their Facebook ad campaign, and focused on a very finite audience.

The initial ad copy was sent to client for approval. The ad copy was refined again and again based on the results we were obtaining. The contest resulted in a very high click-through rate.

 
 

FB CAMPAIGN RESULTS FOR CONTEST

This contest had a very high level of participation (over 100 entries) and at a very low Cost per Engagement of 1 Japnese Yen, which is equivalent to one cent.

Along with the contest ad campaign, we also ran a campaign to reduce the Cost-Per-Acquisition for Denimio's denim sales. They ran the ads themselves by running ads on their inventory restock. Denimio obtained an average of $20 CPA for each denim sold through the campaign.

We created a very lean campaign structure and we helped them revamp their CPA ad campaign. The new campaign we ran for them helped reduced their CPA from $20 to an average of $5. This effort greatly increased their profit margin per online sale.

 
 

AD REPORTING

Every week we will report of the previous week's results, and our insights and modifications for the following week. This is to ensure that clients are constantly aware and understanding of the results achieved each week. We also have the ability to custom tailor reports to each client's metrics preference and style.

 
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From the blog

 
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Capabilities

When our clients hire us, they never expect us to do a run-of-the-mill job. We are honest and sometimes brutally so in our specialization. Due to our nature, we are able to create practical, savvy designs and execute adaptive digital marketing strategies; and in return, we build lasting relationships with our clients.
 
 
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