How to optimise your shopify conversion rate?

March 13, 2019

eCommerce conversion rate is the most important element to optimize in 2019. On the average, the standard conversion rate for eCommerce is at 1% to 1.5%. Every 1% improved in conversion rate is equivalent to 100% improved over your sales, without increasing your advertising budget or traffic acquisition.

How to Choose The Best Digital Marketing Agency for Your Business

December 31, 2018

When done right, Internet marketing can take you one step closer to your marketing goals and eventually help you leverage your business.

With social platforms like Facebook, Instagram, YouTube, Twitter and Snapchat, companies can market their products and services to their target audiences easier than ever before. But it is not as easy as it seems.

Marketers come up with new marketing strategies every day, making it challenging for entrepreneurs to keep up with the latest trends and the best ways to market themselves on different social platforms on the Internet.

The Complete Instagram Ads Costs Breakdown

December 31, 2018

Instagram is undeniably one of the best and most popular social apps today. It is not just for the young and glamorous, but for people of all ages, lifestyles and interests.

Since Instagram was acquired by Facebook, Instagram has become a great platform for marketers to not only connect with their fans and business prospects, but also promote their latest products, services, events and promotions. Instagram is indeed the new Facebook.

But that does not mean that Facebook is no longer relevant to social media advertising. In fact, Facebook and Instagram work together to help marketers bring more success to their marketing campaigns. You can use both Facebook and Instagram for your advertising needs. Sure, you can use just Instagram if you like.

The Complete Facebook Advertising Cost Breakdown

December 31, 2018

Facebook has long been one of the leading ad providers in the digital world and just like Google advertising, Facebook advertising provides advertisers with different ad costs. On Facebook, the costs for advertising vary according to various factors, from bidding competition to ad quality and ranking.