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UlUltimate eCommerce SEO company

WHY SEO FOR ECOMMERCE IS BECOMING MORE CHALLENGING EACH YEAR?

 

THE MOST IMPORTANT GOOGLE SEARCH ALGORITHM UPDATE

Google are releasing new SEO ranking algorithm almost every single moth. It was so aggressive that most SEO agency give up on selling SEO services. Why Google is constantly changing the algorithm? It´s because SEO is now all about creating good “User Experience”.

World’s top Expert discovery about SEO

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Focus on great user

experience to rank.

Ranked 9th worldwide

“Growth Hacking Agency”

with zero backlinks

 

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Keyword difficulty of “34”, basically
requiring 43
 backlinks to be in top 10
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When domain rating is “good” enough (DR 25), it’s very easy to rank for highly competitive keywords if you focused on creating good content page that users will love to read.

 
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Doing SEO for eCommerce is not about constantly acquiring backlinks.

An eCommerce that truly do well on SEO will stays on Google top searches for years. The key is to be “genuine” with marketing outreach and natural.

 

 Backlink anchor text 

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Most common mistakes by 99% of SEO agency out there, is to create relevant backlink anchor text. Some smart SEO agency would say 20% keyword anchor text will be safe and relevant. The picture above just illustrated that it’s nonsense, because Google learning machine is smarter than human and would be able to justify how relevant is the content.

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For eCommerce that do well, typically SEO traffic (Organic Search) would contribute at least 35-40% of total sales that coming in. Email marketing would be typically 2nd best channel for sales and followed by paid ads.

Never commit the biggest mistake by leveraging just on “paid” ads to scale. It’s too risky to put all your egg into one basket and if your ads account get flagged, you will lost your eCommerce empire overnight.

SEO keyword-sales contribution.  

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The issue with optimising SEO for eCommerce is that most SEO agency drive traffic through blog post. They dont really care about sales performance because their goal is to grow traffic not sales conversion.

Noticed the “eCommerce conversion rate” vs “traffic” ? This is the reason why eCommerce owners seeing growth in traffic but get too little sales.

Traffic plunge

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Most agency focused on link building for SEO is not sustainable. When Google release new algorithm updates, it would impact search results.

The chart above illustrated the traffic plunge when Google release Medic updates on August 2018, where the eCommerce lost 85% of the total traffic overnight

How optimising “returning visitors” help with SEO and improve eCommerce revenue. 

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Healthy recurring sessions across 2,

3 and 4

 
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