Facebook Ad Templates & Guideline

If you’re already marketing and selling your products and services on Facebook, then you’d know how easy or complicated it can be to create Facebook ads, especially when you’re just starting out. 

You’d spend a lot of time brainstorming for ideas and figuring out how to execute your campaigns. Every campaign is unique and creating one can be time-consuming. But, you don’t have to spend all your time creating a new marketing campaign every time. Why not use Facebook ad templates?

In this article, we shall discuss FB ad templates, how they can benefit your business, and the different types of Facebook ad templates you can use for your upcoming projects.

The Benefits of Using Facebook Ad Templates

If you find yourself spending too much time making Facebook ads from scratch, you need to stop and think again if it’s worth your time. There must be a better way. 

Consider using Facebook ad templates to help you manage your time better, without compromising work quality and creativity. By using Facebook ad templates, you can make full use of Facebook’s 1200 x 628 pixels format — which means you’ll have plenty of space to showcase your inspiringly, eye-catching ad.

There’s no reason to not use Facebook ad templates for your social media campaigns. Facebook ad templates have been proven to be effective and user-friendly. No longer do you need to pour in all your time to make a stunning Facebook ad each time, especially when it’s not necessary. Create Facebook ad templates that will be suitable for your upcoming campaigns and reuse them from time to time, because why not? Note: You are advised to create more than one template and test each and every one of them. You do not want to repeatedly use templates that do not perform.

Since Facebook ad templates can be recreated easily, you just need to replicate the key elements and your Facebook ads are ready to go.

Ready to create your first Facebook ad template? Let’s go!

How to Create Facebook Ad Templates 

Creating Facebook ad templates is not rocket science; it’s art. In order to create stunning ad templates, you need creativity and the willingness to learn from others. Look around the Internet and see what other marketers or companies are doing. Use examples of their work to help you understand their key ideas, and then apply them to your own Facebook ad campaigns.

Sure, you will need high-quality images and designs to help you execute your plan. You can use sites like Pexels, Pixabay, StockSnap, Unsplash and many more to get access to free images from talented photographers all around the world. Check out these websites for designing your next Facebook ad: Canva, Slide and Fotojet. 

But, you can always use your own images, or hire a pro to help you design brand-specific styles for your Facebook ads. The Noun Project is an excellent platform where you can find inspiring icons and logos for your business.

There are all kinds of Facebook ad templates you can use for your next ad campaign. Don’t let them intimidate you. Some of them are actually not that difficult to make. Let’s explore them one by one.

Style 1: Image with Left/Right Aligned Text

You must have seen this type of Facebook ad style before. It’s one of the most popular styles used by brands all around the world. You will see it on your news feed. For this style, you will want to use a compelling image and convincing, easy-to-understand call-to-action in order to get the best CTR.

Style 2: Image with Left/Right Aligned Text, and Logo

Similar to style 1, this Facebook ad style includes an image and left/right aligned text, but it also comes with a branding logo which is placed anywhere within the ad. Well-known companies usually use this style because their logo alone is capable of grabbing people’s attention. 

Style 3: Image with Left/Right Aligned Text, and Icons

Some advertisers prefer to add a CTA button to their image, although Facebook does provide a CTA button just under the image. We recommend you to do the same as the extra button can encourage more people to click on your ad.

Style 4: Centred Text

A very easy to create style that requires you to simply create a text for your ad and place it right in the centre. That’s all. You can add your business logo, too. It’s perfect for creating promotions, brand awareness, or limited-time discounts. You can use it for photo ad or video ad.

Style 5: Product Showcase

Need to promote your online store? Then use Facebook to promote it. If you’ve got a new product that people will want to buy, show it!

Style 6: Carousel Facebook Ad

If you’re selling products of different sizes or colours, you can use carousel Facebook ad to put emphasis on the choices you have for your customers. This ad style allows viewers to scroll through your images horizontally. With this style, your customers may just end up buying more than one product. Good for you!

Style 7: Side-by-Side Comparison

This ad style is usually used for advertising cosmetics, beauty products or weight-loss solutions, but it can also be used for almost any type of product. People love comparing things to help them get the best deals out there, so let them be the judge.

Style 8: Charts, Graphs or Illustrations

If your business is all about growth and improvements, then this ad style is just right for you. You can use impressive data to put emphasis on what your business has to offer and how it can benefit your customers. Or you can also draw an illustration that demonstrates what you do.

Style 9: Showcase Popular Brands

If you’re working with multiple clients, or in partnership with many different brands, why not include their logos in your ad design? You will get to attract new customers who are already using or buying from those brands and have yet to discover yours. 

Style 10: Shape Promotion

Another great option for online marketers to use when promoting multiple products within one ad is the shape promotion ad style. This is especially great when you’re offering a specific discount for different goods, or when you’re giving out free shipping for a limited time only. Use whatever shapes you like: circular, rectangle, etc. Here are some examples:

Style 11: Promote Special Features or Benefits

Will you be able to visually show your product benefits or special features? If yes, why not do that rather than just using text? Use graphic design or even better, snapshots in order to showcase those benefits and features. Alternatively, you can also exclude text and use images and your logo instead. One thing to remember is that your image must be strong enough to convey your message.

Style 12: Cartoon Ad

Cartoon ad style is not just for well, cartoons. You can use it for any kind of business. With the right kind of drawing, you will be able to convince people to take action, such as clicking on your ad to learn more about your ad. Use illustrations that people can relate to.

Style 13: Image with Centre Text, and Logo

This style is similar to style 4, but with a big image placed within the ad. This option is very popular and what’s cool about it is that it does not have to be complicated. Big fonts, a stunning image and a branding logo are suffice to create a compelling ad. Some brands would exclude their logo and if you like, you could also give it a try and see how it performs.

While these are some of the popular templates examples commonly seen on Facebook, we suggest you to create something that not only represent your style, but is creative and effective for your ad campaigns.